17 New Rules for Successful E-Commerce Websites

#9 – Give Me Search Refinement Options
If you have an advanced searching system, or can allow users to select prices, options, colors, sizes, models, etc, do it. Your bottom line will thank you – users often rate “search” as the most frustrating part of many e-commerce sites (apologies for not having the study to cite here).

#10 - Get as Close As You Can Get (while staying relevant)
In the example above, eBay has done a masterful job showing which queries would have produced results. This advanced technique should be a wake-up call to others.
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#11 – Share the Critical “Fit” InformationMany products are designed to “fit” certain criteria, whether it’s a laptop (in this case) or a human body (with clothes) or another piece of equipment”…. <More>

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